METAL x Première Classe: Meet Alyssa Denis at Paris Fashion Week 2025

In March 2025, METAL had the pleasure of joining Première Classe, the premier trade show for fashion accessories, at the Jardin des Tuileries during Paris Fashion Week.
Celebrated for highlighting emerging designers and cutting-edge trends, the event brought together the best in creativity, craftsmanship, and innovation.

One of the standout moments was Alyssa Denis, founder of at dawn, the curated vintage store in Le Marais. 
On Friday, March 7 2025, Alyssa led a captivating session titled “Sourcing Identities: Building Your Personal Image with the Garments of Others.” 
She explored how vintage fashion can shape personal style, telling stories through clothing while celebrating individuality and self-expression.

Since opening in 2020, at dawn has become a hub for unique pieces that combine creativity, freedom, and sustainability. 
Alyssa’s talk inspired attendees to rethink how they curate their wardrobes and craft their personal image.

Other industry experts also contributed to METAL’s panels, sharing insights on creativity, artisanal techniques, 
sustainable fashion, and the evolving role of accessories in contemporary design.

The collaboration between METAL and Première Classe in 2025 underscored the power of fashion as a form of storytelling and innovation, 
leaving attendees energized and inspired by the voices shaping the future of the industry.