Since June 2020, Alyssa and Matthieu want to offer a selection of unique pieces that echo their personal style and reflect their value. They both worked at agencies in the luxury industry, in marketing and IT respectively. 

Their common passion for fashion and one of a kind vintage treasures since little, led them to travel and hunt all over the world in search of the most beautiful pieces that the universe will have put in their path. Not remaining indifferent to these signs, at dawn sounded like an obvious choice for them, a way to share their passion through a curated selection of the most edgy pieces they are led to discover.

at dawn’s ambition is to become a store where you can discover niche brands, emerging brands and where fashion is synonymous with freedom, self-expression and in line with the lifestyle representing this new generation.