Since June 2020, Alyssa and Matthieu have been building at dawn as a space that reflects who they are and what they believe in.

Coming from the luxury industry, Alyssa in marketing, Matthieu in IT, they shared a deep love for fashion, culture, and pieces with a story. That passion naturally led them to travel, explore, and search for rare vintage finds and emerging designers from all over the world.

at dawn is a handpicked vintage store and multi-label space shaped by their personal style: bold, refined, and unapologetically unique. Every piece is chosen for its character, its edge, and the energy it carries.

More than a store, at dawn is meant to be a welcoming and safe space, especially for people of color where fashion is about freedom, self-expression, and identity. A place that reflects a new generation and the lifestyle that comes with it.