During March 2026 Paris Fashion Week, at dawn joined forces with YASPIS to transform our store into an immersive, organic environment for the launch of their Pre-Fall 2026 collection. Conceived around the guiding concept “Rooted in One Origin,” the event moved away from traditional presentation formats, crafting a living space where contemporary fashion, tactile set design, and experimental sound grew from the exact same raw foundation.

The Concept: A Living Ecosystem

The vision behind the event was to build a quiet ecosystem within the store using stone, moss, soil, and natural forms. Everything existed within a single family of grounded, organic textures, dark earth tones, and raw sensations.

• The Environment: Designed around a core concept layout, the store integrated soil and flower installations alongside small black candles, creating a candlelit, ritualistic space.

• The Collection: The YASPIS Pre-Fall 2026 collection, featuring sculpted draping, earth-toned tailoring, and organic textures, was presented not merely as garments on a rack, but as pieces emerging directly from the surrounding earth.

Live Soundscape: AMÆMI

To complete the sensory environment, we collaborated with AMÆMI, an ambient and experimental sound artist whose work treats sound as a ritualistic and tactile experience.

Performing live throughout the presentation, AMÆMI drew from her existing repertoire and introduced elements from her upcoming EP, Funtia. Using ceramic vessels and instruments manipulated through water, movement, and touch, her live set created an atmospheric layer that shaped the emotional rhythm of the evening, merging fashion and sound into a single narrative.

Tactile Gastronomy & Community

The sensory theme extended seamlessly to the culinary concept catered by a.pr.is. The menu embraced an "edible soil" serving concept with slate and mirrored displays featuring:

• Umeboshi rice bites

• Black sesame brownies

• Stone pastries in textured grey

• Chocolates finished with a marbled stone effect

The gathering brought together our extended creative community, from long-term brand friends and collaborators to stylists and fashion network creators.

The curated YASPIS selection remained available in-store throughout the weekend, offering guests a direct, intimate entry point into the collection.

A massive thank you to everyone who joined us, to AMÆMI for shaping the space through sound, and to YASPIS for their trust and shared vision